Marketing Campaign & SEO Kit

## Who it is for

Agencies, consultants, growth marketers, and in-house brand marketers who manage paid social and content for one or more businesses.

Use it when one person or team needs to move from market research to Meta campaign structure and SEO audit findings without rebuilding the tool mix for every client, launch, or content sprint.

## What it helps you do

This kit helps you create a practical marketing workstream:

- Research competitors, search intent, customer language, and keyword angles with Brave Search.
- Turn an offer into a Meta ads concept matrix with copy, creative directions, format notes, and testing caveats.
- Audit a website or landing page for SEO blockers, high-impact fixes, evidence, owners, effort, and uncertainty.
- Combine paid-social ideas and organic-search findings into a sharper campaign/content plan.

The expected outcome is a first-pass marketing plan with sourced research, Meta ad hypotheses, and SEO recommendations that are honest about limits.

## What's included

### Skills

- **Meta Ads Creator** — creates structured Meta campaign concepts for Facebook and Instagram: angles, copy, visual prompts, format specs, audience assumptions, test plan, and caveats. It belongs here because paid social planning is one of the core jobs of the kit.
- **SEO Auditor** — turns a URL, page data, crawl output, or supplied evidence into a prioritized SEO audit. It belongs here because content marketers need evidence-backed fixes instead of generic SEO checklists.

### Connectors

- **Brave Search** — searches the web through an independent index. It belongs here because competitor research, SERP review, keyword discovery, and market context should happen before the kit writes ads or prioritizes SEO recommendations.

### CLI

No CLI tool is included. The target user may be non-technical, and the core workflow does not require terminal execution.

## How to use it

1. Install the kit and connect Brave Search with a `BRAVE_API_KEY`.
2. Start with research: ask the assistant to find competitors, repeated claims, keyword themes, search intent, and proof gaps for the product or service.
3. Give the offer, audience, market, price point, conversion path, brand voice, and any compliance limits to Meta Ads Creator.
4. Ask for a Meta ads matrix with creative concepts, copy, formats, audience assumptions, a test plan, and caveats.
5. Give SEO Auditor the target URL, rendered page data, crawl output, Search Console excerpts, or screenshots.
6. Ask for blockers, high-impact fixes, lower-priority improvements, evidence, owner, effort, and limits.
7. Combine the research, ad matrix, and SEO audit into a campaign/content action list for the next sprint.

## Why these pieces belong together

The kit is useful because the workflow is connected:

- Brave Search grounds the marketer in current competitors, SERP language, keyword themes, and market claims.
- Meta Ads Creator uses that context to produce stronger paid-social hypotheses instead of isolated ad ideas.
- SEO Auditor checks whether the site or landing page can support the content and conversion path promised by the ads.

Installed separately, the user has to know that search research should feed both ad angles and SEO fixes. Installed together, the kit gives a coherent path: **research the market -> structure the campaign -> audit the destination/content surface**.

No Notion, Airtable, PDF, or CLI tool is included in this pilot because those support adjacent tasks such as content calendars, client databases, briefs, or developer execution. They are useful in some marketing teams, but they are not required for this kit's core promise.

## Limits

- It does not manage Meta Ads budgets, audiences, billing, pixels, or campaign publishing.
- It does not guarantee ROAS, CPA, rankings, traffic, leads, or revenue.
- It does not produce final graphic design, video editing, landing page implementation, or media buying operations.
- It can only audit SEO evidence the assistant can access or the user supplies; private analytics, Search Console, JavaScript rendering, server logs, and authenticated pages require separate access.
- Brave Search requires a Brave Search API key and is subject to that account's plan limits.
- Human review is required before launching ads, changing SEO-critical pages, or making regulated claims.