When to use
- You run a Shopify store and want to know which customers used to buy and stopped, without exporting a spreadsheet.
- You want a respectful outreach sequence written for you — not a single blast to everyone who ever bought.
- You want your best lapsed customers treated differently from one-time buyers, based on what they actually spent.
What it does
Bundles two pieces that reinforce each other, in one install:
- Shopify (the connector) reads your real orders and customers — last purchase date, order count, amount spent — the raw material a win-back list needs.
- Win Back Dormant Customers (the skill) groups those customers by value and writes a short sequence — the reminder, the reason to return, the last call — without promising a recovery rate.
A real example: you want to close out the quarter and know your store has quiet regulars. You say "which customers bought from my Shopify store before but haven't in the last 90 days?". Shopify pulls the order history and flags who's gone quiet and what they used to spend. Win Back Dormant Customers splits them into your best lapsed buyers and one-time shoppers, and writes a distinct short sequence for each group. You review the messages and send them through whatever channel you use.
How to use
- Install the Plugin and connect your Shopify store (store domain + admin access token).
- Ask: "list customers who haven't ordered in 90 days and what they used to spend".
- Ask: "write a win-back sequence for each group" — review the messages before sending.
Why the bundle works
The win-back skill alone needs a list of customers with last-purchase date and spend — data you'd otherwise have to export and clean by hand. The connector alone gives you that data, but doesn't know how to group it or what to say. Together: Shopify supplies the real numbers, the skill turns them into a segmented, respectful sequence — from "who went quiet" to a ready-to-send outreach, no spreadsheet in between.
Limits
- It reads what's in Shopify's order history — customers who buy through other channels (in-store cash, a different platform) aren't visible to it.
- It doesn't promise a recovery rate or that dormant customers will return — it writes the outreach; your offer and audience decide the result.
- It doesn't message anyone on its own: you review and send through your own channel (email, WhatsApp, SMS).
- Requires connecting your Shopify store; it only sees what your admin access token allows.